About HITTERZ

Our story began long before the brand — 25 years ago, with three friends who came from humble beginnings and shared one thing in common: loyalty, respect, and an unbreakable bond. Life didn’t hand us much, but through boxing we found discipline, purpose, and brotherhood. We pushed each other to rise above our circumstances and become better men, both in and out of the ring.

This brand was born from that journey — a testament to loyalty, hard work, and the power of brotherhood. Every design, every product, every idea carries a piece of our story. We built this not just to represent boxing, but to represent everyone fighting for a better life — just like we did.